So, it’s done! Microsoft & Yahoo have come to a deal on online search & advertising. In a nutshell, Yahoo Search will now be powered by Bing. And in return, Yahoo will handle the sales & customer support for online advertising.
Here is the official news from BBC. Today I was browsing through the news of the probable deal, and was waiting for the official news to be published. So from webmaster’s perspective, you can now concentrate on two search engines. Time has come to stop worrying about Yahoo search. Perhaps I won’t use Yahoo Site Explorer again, just use Bing’s webmaster tools
And this deal will make Bing’s challenge to Google search more realistic. Now Bing will have about 30% of search market in USA, while Google retains its share to about 65%.
Some quick notes on the deal:
- It is a 10 year deal.
- Yahoo will get 88% of the search ad sales from its site for the first 5 years & will also have the rights to sell ads on some Microsoft sites.
- Yahoo has said that the deal would boost their annual operating income by $500m & secure $200m as savings.
But forget about everything. It would take some time to finalize & surely go to through tough antitrust scrutiny. But if it happens Yahoo search is going to be eventually a history. I don’t know how to react! We were listening to all these news about the deal for such a long time, but still it is somewhat bizzare to think Yahoo without its own search!