Yahoo is Shutting Down Content Match in Europe
Yes, Yahoo is shutting down Content Match for contextual network ads in Europe on 31st March, 2009. As reported by PPC Hero, they have received a letter from Yahoo saying,
As a valued client we are writing to give you advance notice of the closure of our Content Match product in Europe.
The decision to close Content Match underlines our commitment to focus on our Sponsored Search and Display business and to simplify our solutions to deliver a high ROI for our advertisers.
Content Match will close on 31 March 2009, after which the product will no longer be supported.
All Advertisers should therefore opt out of the Content Match marketplace by this date.
Your account manager will be happy to assist you.Opt-out instructions:
1. Login to your account.
2. Click on the ‘Administration’ tab.
3. Click on the ‘Edit’ button next to ‘Tactic Settings’
4. Set ‘Content Match Status’ to OFF.
5. Click on the ‘Save Changes’ button.We aim to work with you to propose alternative products.
So, Yahoo is going to concentrate on “Sponsored Search” & “Display business”. But will they shut it down in USA too in the future? We have to keep an eye on it.
Description page of Yahoo Content Match UK isn’t showing any message still. But I don’t see any reason not to believe PPC Hero.
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